Sports Illustrated attributes the origin of the term to a sneaker-specific blog named Nice Kicks. According to SI, this blog began a practice of regular postings (on Thursdays) of photos of old basketball footwear in 2006, titling the series "Throwback Thursday". One other source agrees, giving more insight into the origins of the term and how its usage spread.
Since then, the slogan has blown up to the point where #TBT has been used on Instagram over 500 million times. While the trend has origins outside of social media, it only gained popularity once major apps such as Instagram began to rise in popularity as well.
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