In 2003, The Lego Group's video game division, Lego Interactive, commenced plans to develop Lego Star Wars: The Video Game, based on the company's licensed Lego Star Wars toy sets. They contracted Traveller's Tales to develop the game, though Lego soon stepped out of the video game industry. Tom Stone and Jonathan Smith of Lego Interactive's senior management formed Giant Interactive, gaining the exclusive licence for Lego video games. As work progressed, Traveller's Tales manager Jon Burton recognised the potential of the game and the Lego licence, and how effectively the two companies worked together. Lego Star Wars was released in 2005 to positive reviews and strong sales, wherefore Traveller's Tales acquired Giant Interactive in April, forming TT Games.
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