A 2010 study by the Direct Marketing Association reports that in 2010, marketers —commercial and nonprofit—spent $153. 3 billion on direct marketing, which accounted for 54. 2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1. 798 trillion in incremental sales. In 2010, direct marketing accounted for 8. 3% of total US gross domestic product. In 2010, there were 1. 4 million direct marketing employees in the US. Their collective sales efforts directly supported 8. 4 million other jobs, accounting for a total of 9. 8 million US jobs.
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