Originating in New York City in December 2014, Blue Lives Matter NYC is an organization and current nationwide movement that was created to help law enforcement officers and their families during their times of need. Sergeant Joey Imperatrice along with Officers Chris Brinkley and Carlos Delgado felt "compelled to show support for their brothers and sisters in blue" and handed out bracelets that stated Blue Lives Matter. They decided to create an organization which became the non-profit Blue Lives Matter NYC. This BLM organization's mission is to raise awareness and encourage public aid for the needs of police officers, to help police officers assist one another, and to provide a police officer's family with comfort and support as they go through hard times. This campaign is designed to raise both awareness and money for the families in need. In order to increase awareness nationwide, over three hundred billboards have been posted with the slogan "Blue Lives Matter". Many of these billboards are also accompanied by the hashtag #thankublu, a hashtag many individuals use to show their support for police officers.