THR was founded in 1930 by William R. "Billy" Wilkerson (1890–1962) as Hollywood's first daily entertainment trade newspaper. The first edition appeared on September 3, 1930 and featured Wilkerson's front-page "Tradeviews" column, which became influential. The newspaper appeared Monday to Saturday for the first 10 years, except for a brief period, then Monday to Friday from 1940. Wilkerson ran the THR until his death in September 1962, although his final column appeared 18 months prior. Wilkerson's wife, Tichi Wilkerson Kassel, took over as publisher and editor-in-chief when her husband died.